Are you prepared to operate an online business ethically (white hat) and by the rules?
“white hat” and “black hat”. The terms come from old spaghetti westerns, where the bad guy wears a black cowboy hat, and the good guy wears a white hat.
As in life, there are grey areas that are neither black nor white. Grey hat is a blend of both black hat and white hat activities.
Black hat marketing is the use of unethical (and sometimes, but not always, illegal) strategies to promote online business. In contrast to ethical “white hat” strategies, black hat strategies use deception and manipulation to accomplish their objectives.
Black Hat is legal unless it involves doing something which is against the law(eg. hacking). Black hat generally involves building backlinks or buying them to get better rankings in search engines. Now the search engines don’t like it but it doesn’t make it illegal.
Many online operate their business using mostly black hat techniques. If that is how you are going to run your online business, then we are NOT the place for you. Cheap software that promises how it can make you continuous sums of money, while you sleep, do not work! The only persons going to make money with it, is those who sold you that “dream” program! “Promises” and “facts”, all geared to make you believe and then purchase it. Even review website are mostly affiliate sites, ( even created by the software owner themselves) built to sell you the item you are researching. From more than 20 years online, I can’t state it strongly enough, nothing comes that easy!
Unfortunately, many feel that this is a fast way to find success, only to see everything they worked long and hard for disappear. IMO, operating an online business with the knowledge and fear that all social media and related companies, will remove and ban you is not the way to live.
“Black hats” may
Operating a “white hat” business will last and grow, without the stress of losing everything,if caught. All social media platforms are aware and take vigorous actions to keep this type off their platform. Follow the terms and conditions and never worry.
Please remember always that trust and credibility is a limited commodity on the Internet and is much easier to lose than gain. Higher risk “black hat” techniques” can quickly lose your credibility and cause your site to be banned from the search engines and social media. Imagine losing thousands of followers instantly because you Facebook account was shut down! Social media platforms employ experts that use many advanced tools to locate software and techniques that violate their terms and conditions. Higher risk tactics are just not an option as You will get flagged at best or banned permanently!
For the correct way to start an online business, especially if you are a beginner, start the correct way.